How to fix the “Families Data Practices” Google Play issue


You got the “Families Data Practices” issue from Google Play.
The detailed information is “your app or an SDK in your app transmits device identifier(s) from children or users of unknown age”.
This issue happens to your Android app with AdMob SDK.
You need to fix it to prevent your app from being removed from Google Play.


1. Upgrade the AdMob SDK (Android) to the latest version.

2. Find the code below.

MobileAds.initialize(this, new OnInitializationCompleteListener() {
public void onInitializationComplete(InitializationStatus initializationStatus) {

3. Add the code below after the code above.

		RequestConfiguration requestConfiguration = MobileAds.getRequestConfiguration()

TAG_FOR_CHILD_DIRECTED_TREATMENT_TRUE indicates that you want your content treated as child-directed for purposes of COPPA. This will prevent the transmission of the Android advertising identifier (AAID).

Rated G: General audiences – All ages admitted.

4. Add below code to AndroidManifest.xml to disable Analytics data collection.

<uses-permission android:name="" tools:node="remove" />
<meta-data android:name="firebase_analytics_collection_deactivated" android:value="true" />
<meta-data android:name="google_analytics_adid_collection_enabled" android:value="false" />

5. Submit your new build to Google Play.

Include the below message in the review request.

We have fixed it by setting TAG_FOR_CHILD_DIRECTED_TREATMENT_TRUE and MAX_AD_CONTENT_RATING_G as suggested on

6. Go to Google Play > Releases overview and check Install base percentage of your new version. Include below note to your Release note:

Families Data Practices issue fix.

7. Submit an appeal with the message below.

We have fixed the issue by 

1. Preventing the transmission of the Android advertising identifier (AAID) as suggested on , and

2. Disabling Analytics data collection based on

Could you please rescan the NEW app, version 9.0, released on Dec 12, 2023 and remove this warning?

How to fill Google Play “Data safety” for an app with AdMob


You have a Google Play application that uses AdMob for displaying ads in order to generate revenue.

Google requires you to complete the data safety section.

There are many options and you are not sure which options should be selected.


Here are the options that you may select.

1. Does your app collect or share any of the required user data types? – Yes.

2. Is all of the user data collected by your app encrypted in transit? – Yes.

3. My app does not allow users to create an account. – Selected.

4. Do you provide a way for users to request that their data is deleted? – No.

5. Location > Approximate location. – Selected.

6. App activity > App interactions. – Selected.

7. App info and performance > Crash logs. – Selected.

8. App info and performance > Diagnostics. – Selected.

9. Device or other identifiers > Device or other IDs. – Selected.

For each option from 5 to 9:

i) Is this data collected, shared, or both? Shared

ii) Is this data processed ephemerally? No

iii) Is this data required for your app, or can users choose whether it’s collected? Data collection is required (users can’t turn off this data collection)

iv) Why is this user data shared? Advertising or marketing