Motivation: You have an Apple developer account used to publish your applications to Apple Store Connect. However you do not want your personal name to appear as applications’ seller name. You want to change your personal name to an alias, nickname, or company name.
Solution: The only way to change your personal name to an alias, nickname, or company name is to convert your Individual developer account to an Organization developer account.
In order to do it you have to prepare the following information:
1. A legal entity (i.e. a legal organization or company).
2. A D‑U‑N‑S number.
3. A legal binding authority (i.e. a legal approval from organization’s owner/founder).
4. A website
Then you need to contact Apple Developer Support so that Apple can make the change for you.